Nurturing businesses that

empower women

to foster a more inclusive economy in Africa

Find out more

OYA Venture aims to broaden the imprint of African female entrepreneurs

by facilitating the growth of female-owned businesses that empower others

OYA Venture

OYA Venture believes that by connecting with and facilitating further connections between female entrepreneurs, it will ensure a more inclusive economy on the continent.


The company falls under the JAG Group and was established by two entrepreneurs, sisters Adi Zuk and Lee Zuk. Together with business partner Charlotte Luzuka and strategist Tamarin Morrell, they form the passionate core of OYA Ventures.


They quickly identified the need to connect female entrepreneurs throughout Africa, when they realised that women in Africa often don’t know where to go and who to contact in order to grow their businesses. This lack of network means that many African women are limited when it comes to expanding their business. OYA Venture addresses this need and aims to partner these women with other women-owned businesses while coaching them to grow their businesses.


As a team OYA Venture is focussed on bringing together female entrepreneurs who value honesty and teamwork as much as we do. We believe in people first business and want to support other entrepreneurs who have a similar vision for changing the lived reality of as many Africans as possible.

Our Mission

Nurturing businesses that empower women to foster a more inclusive economy in Africa.



To drive a paradigm shift that makes connected and inclusive representation the new normal.

About Us

Adi Zuk has several entrepreneurial successes under her belt, most notably JAG Method in Johannesburg. She was co-founder and helped build this business to one of South Africa’s leading lead generation companies. From JAG Method, the JAG Group was born, where she is still heavily involved with strategic decision-making and identifying growth opportunities.


Lee Zuk is the other half of the sisterly partnership and became involved with JAG Method at a later stage. Qualified as a lawyer, she worked her way up in the company while completing her MBA at GIBS and is currently COO of JAG Group.


Charlotte Luzuka has a background in accounting and completed her MBA at GIBS in 2015. She is a problem solver with the ability to connect people, ideas and processes to achieve success.

Get in touch

Get in touch if you are a woman in Africa with a growing business and you need to connect to other like-minded businesses or if you simply want to be part of Africa’s biggest network of female entrepreneurs.


+27 11 326 6761

+27 11 783 0673


1st Floor Atholl Square

Wierda Road East

Sandton, ZA

Let’s collaborate


JAG Method



OYA Venture forms part of JAG Group. Based in Johannesburg, South Africa, the JAG Group consists of JAG Method, ReturnX, Bower Insurance Group, Justplay, and OYA Venture.

Together, the JAG Group encompasses one of South Africa’s most prolific lead generation networks and owns the country’s largest affiliate network. The JAG Group have created digital solutions for some of South Africa’s largest insurance companies such as Auto & General, King Price, Momentum and OUTsurance.


They are experts in online marketing, digital strategy and lead generation and pride themselves in finding strategic solutions that increase their clients’ return on investment.